Advertising effectiveness vs. efficiency: what is important?
The long and the short of it | Thinkbox
Interview: Les Binet and Peter Field | Contagious
Effectiveness in the digital age: Insights from Les Binet | WARC
Ad effectiveness: Les Binet / WARC webinar | changing my mind
The Wrong and the Short of it | WARC
Stop focussing on short term creative and start building your brand
The long and the short of it | Thinkbox
Marketing Effectiveness in the Digital Era: Media in Focus | Thinkbox
Effectiveness: the long and short of it | Ben de Castella
Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume / Westwood One
CMFG - The Long and short of it - which is most effective?
The Long and the Short of it — and the implications for Content and Storytelling
The Long and the Short of It: lessons for SMEs from Binet & Field
The Long and the Short of it. And the implications for Content and Storytelling - Content Marketing Across Borders
Advertising Effectiveness: the long and short of it | Campaign US
Advertising Effectiveness in Short- & Long-Term Strategies - Motor Vehicle Network
Effectiveness: the long and short of it | Ben de Castella
Emotional advertising is for life, not just for Christmas | The Union
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
Why short-term thinking is almost certainly costing you money - Yell Creative
Outdoor Advertising Effectiveness in Long & Short-Term Strategy
BRAND BUILDING BREAKDOWN: Binet & Field's latest masterpiece suggests we're at a tipping point
The wrong and the real of it - Magic Numbers
Are you playing the long or the short content game?
